Client Acquisition
Targeted ad campaigns that keep a steady flow of buyer and listing leads coming into your pipeline.
- Multi-platform ad campaigns
- Targeting built for your market
- ROI-focused ad budgets
Serving real estate agents across Canada & the US
Don't follow the flock.
The ads, follow-up, and funnels that book more qualified appointments for real estate agents across Canada and the US.
The Night Watch Guarantee. Appointments booked, or your money back.
- 250+Realtors served
- $2M+Ad spend managed
- 1,200+Appointments booked
Where we win attention
- TikTok
- YouTube
- Google Ads
Hear it straight from them.
Agents and team leaders on what changed after they started working with us.
What agents tell us after working with us.
Emails and messages from agents and team leaders reacting to the leads and appointments our campaigns put in front of them.
Real messages from agents we work with. Names, contact details and client information redacted for privacy.
The Night Shift System
The Night Shift Client Acquisition System.
A three-step system that attracts inbound opportunities, nurtures every opportunity, and books qualified appointments, so your business keeps growing even when you're off the clock.
01 Attract
Bring in the opportunities
- Launch targeted ad campaigns
- Capture every inquiry in your CRM
02 Nurture
Work every opportunity
- Automate follow-up and nurturing
- Qualify each prospect
03 Book
Fill your calendar
- Book appointments on your calendar
- Optimize the system every month
What we do
How we turn ad spend into appointments.
Four services that work as one system, from the first ad to the booked appointment.
ISA Services
Inside sales agents who work your leads and turn conversations into qualified appointments.
- In-house inside sales agents
- Fast, persistent lead follow-up
- Appointments booked for you
CRM & Nurturing
A CRM that captures every lead and keeps them warm until they are ready to move.
- Custom CRM setup
- Automated follow-up sequences
- Long-term lead nurturing
Done-For-You Marketing
The full marketing engine built and run for you, so you can stay focused on closing deals.
- Landing pages that convert
- Email and SMS campaigns
- Full-service management
Real conversations. Real appointments.
Buyer and listing conversations pulled straight from the campaigns we run for agents across Canada, the US, and beyond.
Real conversations from live campaigns. Names shortened and identifying details removed for privacy.
Our guarantee
The Night Watch Guarantee.
We book qualified appointments straight onto your calendar. If we come up short of what we commit to, you get your money back.
You carry no risk
The downside is ours. If we don't deliver the appointments we committed to, you get your money back.
Qualified appointments
Real, screened prospects booked straight onto your calendar and ready to have the conversation.
Money back if we miss
Come up short of what we promised, and we refund you for the shortfall. The terms are written plainly into your agreement.
The Night Watch Guarantee comes down to one promise: we book the qualified appointments we commit to, or you get your money back. You carry none of the risk when you work with us.
See if you qualify for The Night Watch Guarantee.
Book a discovery call
On YouTube
Free game, every week.
We break down exactly how we get real estate agents more appointments, no gatekeeping. New videos drop straight into this feed.
Co-Founder
Nassim Naimi
A word from the founder
We build a different playbook for every agent.
Most agencies run one campaign template across their whole client list and hope it fits. We build the strategy, the creative, and the funnels around your market, your price point, and your goals, so the work is made for you and never recycled from someone else's account.
You work directly with the people running your account. Decisions get made quickly, spend gets watched closely, and you always know exactly who is accountable for your results.
Book a discovery call
Pick a time that works for you.
Choose a slot below and we'll walk through your market, your goals, and exactly how we'd get you more qualified appointments.
Frequently asked questions.
Everything you need to know about working with us.
How much does it cost?
It depends on your goals and the ad budget behind them, so we quote after a short discovery call instead of guessing. Pricing is shaped by which services you need (client acquisition, ISA follow-up, CRM and nurturing, or the full done-for-you engine), along with the size of your market and how aggressively you want to scale. After the call you'll get a clear, itemized proposal with no hidden fees, so you know exactly what you're paying for before you commit to anything. We'd rather price the work accurately around your situation than hand you a one-size-fits-all number that doesn't fit your market.
What makes The Night Watch Guarantee different?
Most agencies promise effort or vague "results." We guarantee qualified appointments booked onto your calendar, and if we come up short of what we committed to, you get your money back. That means the risk of working with us sits on our side, not yours. We only win when you get real appointments with screened prospects who are ready to have the conversation. The exact terms are written plainly into your services agreement and we walk through them with you on the call, so there are no surprises about what we're committing to.
Do you work with agents outside of Canada?
Yes. We're based in Ottawa, Ontario and work with real estate agents across both Canada and the United States. The Night Shift Client Acquisition System runs the same wherever your market is. We adapt the targeting, creative, and follow-up to your local price point and audience, whether you're selling in a major metro or a smaller regional market. Cross-border ad platforms and time zones are things we handle every day, so working with a Canadian agency is no barrier if you're a US-based agent.
What's included in your services?
Everything that turns attention into qualified appointments: client-acquisition ad campaigns, ISA follow-up on every inquiry, a CRM that nurtures leads over time, and the landing pages and campaigns that tie it all together. The full breakdown is in the services section above.
How quickly can I expect results?
Paid campaigns can produce leads in the first few weeks. Steady, predictable appointments build over the following months as the system learns what converts in your market. We set the timeline with you up front and report on it the whole way.
Is there a minimum commitment?
We ask for enough time to let the system produce results, which we agree on together before we start. The Night Watch Guarantee protects you the whole way, and we walk through the exact terms on your call so there are no surprises.