Client acquisition for B2B service businesses

Don't follow the flock.

A predictable flow of high-value clients, built around your growth goal for the next 90 days. Stop waiting on referrals and seasonal swings.

The Night Watch Guarantee. A written client guarantee, set to your business.
  • 250+Clients served
  • $2M+Marketing budget managed
  • 90 daysTo hit your goal

Where we win attention

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Google Ads

Hear it straight from them.

Business owners on what changed after they started working with us.

Justin ScheelerClient
Amaan ChadhaClient
James MayClient

What clients tell us after working with us.

Numbers from the accounts we run, and messages from clients reacting to the pipeline our campaigns put in front of them.

250+
Clients Served Across Industries
$2M+
Marketing Budget Managed
$12,000
New Revenue, A Client's First 30 Days
"$12,000 in new revenue in the first 30 days."
Justin Scheeler Client
Email from a Director of Operations reporting several prospects being actively worked and more on the cusp.
Jessica · Director of OperationsPipeline filling fast
Email from a Director of Operations saying an appointment was already set and 'we've cracked the code'.
Jessica · Director of OperationsAppointment set, "we've cracked the code"

Real messages from clients we work with. Names and identifying details redacted for privacy.

The Night Shift System

The Night Shift System.

Three phases across 12 weeks. The targeting learns which clients you actually want and hunts only those, so your cost per qualified client falls and the heavy manual qualification stops being your job.

01 Setup · Week 1

Build it and go live

  • Meet the team and build your accounts and assets
  • The system goes live and AI starts finding high-value prospects
02 First five · Weeks 2-5

Land the first five clients

  • Weeks 2-3, your feedback refines targeting to your preferred client profile
  • Weeks 4-5, your first five clients land and teach the system what a good client looks like
03 Scale · Weeks 6-12

Scale to your goal and take it over

  • Weeks 6-7, a steady flow that does not depend on the season
  • Weeks 8-12, scale toward your growth goal and take the system over, with support past 90 days
What we do

One system that brings you high-value clients.

Four services that run as one, from the first ad to the client you keep.

AI-Powered Client Acquisition

Targeted ad campaigns with AI that learns the clients you want and hunts only those.

  • Targeted ad campaigns
  • Learns your ideal client profile
  • Cost per qualified client falls over time

Full CRM & Automated Nurture

A full CRM built for you, with automated nurture so no opportunity goes cold.

  • Full CRM build
  • Automated nurture sequences
  • Every inquiry captured

No-Show Re-Engagement

Automatic follow-up that brings no-shows back and gets them rescheduled.

  • Automated no-show follow-up
  • Reschedules booked for you
  • Fewer opportunities lost

Monthly Optimization & Reporting

Clear monthly reporting and optimization, so the results keep compounding.

  • Monthly performance reporting
  • Continuous campaign optimization
  • Transparent metrics
Our guarantee

The Night Watch Guarantee.

A written client guarantee, with the terms set to your business. It goes into your agreement, not left to interpretation.

A goal we commit to

We agree on your growth goal up front and commit to it in writing before any work starts.

Written into your agreement

The commitment and the remedy if we miss it are set to your business and put in writing, so nothing is left vague.

Skin in the game

Half upfront, half only after we deliver. We do not get paid in full until you get results.

A written client guarantee, with the terms set to your business and agreed before we start. You pay half upfront and half only once we have delivered, so the risk of working with us sits on our side.

See if you qualify for The Night Watch Guarantee.

Book a discovery call
Nassim Naimi, Co-Founder of Black Sheep Acquisitions
Co-Founder
Nassim Naimi
A word from the founder

We build a different system for every business.

Most agencies run one campaign template across their whole client list and hope it fits. We build the targeting, the creative, and the CRM around the clients you actually want, so the system learns your business instead of recycling someone else's account.

You work directly with the people running your account. Decisions get made quickly, budget gets watched closely, and you always know exactly who is accountable for your results.

Book a discovery call

Pick a time that works for you.

Choose a slot below and we'll walk through your business, your growth goal, and exactly how we'd reach it in the next 90 days.

Frequently asked questions.

Everything you need to know about working with us.

How does pricing and payment work?

You pay half upfront and the other half only after we deliver. The split is how we put our skin in the game: we don't get paid in full until you get results. Your investment covers our work plus the marketing budget behind the campaigns. After a short discovery call you get a clear, itemized proposal with no hidden fees, so you know exactly what you're paying for before you commit.

What makes The Night Watch Guarantee different?

We put a written client guarantee in your agreement, with the terms set to your business rather than a one-size promise. It is in writing, so there is nothing vague about it. Paying half upfront and half only after we deliver means the risk sits on our side, not yours. We walk through the exact terms with you on the call before anything starts.

What kind of businesses do you work with?

We work with B2B service businesses that sell high-value services and want a predictable way to get clients instead of riding referral cycles and seasonal swings. Accounting firms are a core focus, and the same system works for other service businesses. The AI targeting learns your ideal client profile and adapts to it. We work with businesses across both Canada and the United States.

What's included?

AI-powered client acquisition through targeted ad campaigns, a full CRM build with automated nurture, automated re-engagement for no-shows, and monthly optimization and reporting. It runs as one system, from the first ad to the closed client. The full breakdown is in the services section above.

How quickly can I expect results?

The system goes live in week one and starts finding high-value prospects right away. Your first five clients typically land in weeks four and five, and you scale toward your growth goal by week twelve. Technical and one-to-one support continues past the 90 days.

What happens after the 90 days?

We hand the system over so you are not dependent on us to keep clients coming in. Technical and one-to-one support continues past 90 days, and the AI targeting keeps getting sharper about the clients you actually want, so cost per qualified client keeps falling.